Newsletters

One of the major takeaways for me in composing an email newsletter was considering the perspective of the reader or recipient of the email. There are very few email newsletters I don't discard as a consumer. Being on the producing side of the newsletter, I now understand why you have to be so careful about how you are wording the first things people see, such as the subject line and first sentence. When you finally get someone to click on the email, you start the stopwatch. You have to catch their attention and get your message across in a short amount of time. 

The copy of the newsletter needs the "Goldilocks" approach. It cannot be too long nor too short. If it is too short, you don't get your message across at all. If it is too long, you will lose your audience quickly. If an email is too long, I lose interest quickly. There are conflicting beliefs on images. Some believe you shouldn't use them, others believe they are crucial. I believe they are necessary. A picture is worth a thousand words.