X (Twitter)

In my opinion, X is the most powerful social media platform. It feels like whenever a major news piece is happening or someone is releasing news, they go to X. It is set up to best facilitate breaking news. The present day news cycle is 24 hours a day, so if someone is wanting to break news and get quick engagement, X is the ideal platform. X causes you to be succinct in your expression. Initially, the character limit per post was 140 characters. In recent years, X increased the limit to 280 characters. Paid subscribers can post longer than that, but these are not the common X accounts. 

X is a very fast moving platform. Within the span of 24 hours, someone can go from being a major player in a breaking news story to forgotten very quickly. You have a chance to make a big first impression, so you better take advantage of that if you are a marketer. The downside is that it is easy to get lost in all the quick moving traffic. Facebook, YouTube, and other platforms may be more established or have users spend more aggregate time on the platform, however if you are expecting news to break or want to know what the hot topic of the day is, X is the most powerful platform. The access to well established personalities or celebrities feels more real on X. These individuals seem to engage with users more readily on X because it doesn't take a lot of time for them to respond.